Sarah Moudry
Nov. 5, 2024, 3:54 p.m.
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From Franchising to Freedom: Sarah Moudry’s Path to Empowerment

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In a world where barriers often seem insurmountable, Sarah Moudry’s journey exemplifies the power of resilience and innovation. Starting her career in franchising with Self Esteem Brands, now Purpose Brands, Sarah has witnessed the evolution of an industry while facing the challenges of inequity and discrimination head-on. Her experiences ignited a passion not just for business, but for creating a platform where everyone, especially women, can thrive.

Through her entrepreneurial spirit, Sarah founded a unique business that disrupts the traditional brokerage model, offering unparalleled access and affordability to buyers and sellers alike. By pioneering a low-cost solution in franchise brokering, she has positioned her company as a game changer in the market. With a commitment to integrity and transparency, Sarah's vision is clear: to establish an all-women’s brokerage firm that stands out as a beacon of empowerment and success.

In this article, we delve into Sarah’s journey, exploring her early life, the motivations that fueled her ambitions, and the innovative strategies that have propelled her business to new heights. As she shares her insights on staying competitive in a challenging industry and her future goals, aspiring entrepreneurs will find inspiration and valuable lessons in her story. Join us as we uncover the remarkable path of Sarah Moudry—a trailblazer dedicated to redefining the landscape of franchise brokerage.

Early Life and Career Beginnings

Tell us about your early life, education, and what led you to start your business.

I began my journey in the world of franchising with Self Esteem Brands in 2008, a pivotal moment that would shape my career. At that time, they were emerging as the largest fitness franchise in the world, which offered me invaluable experience in a dynamic industry. Self Esteem Brands has since rebranded as Purpose Brands after merging with Orange Theory Fitness, further expanding its influence in the fitness sector. Throughout my career, I have witnessed significant inequity and discrimination, not just within the franchising space but across various sectors. These experiences ignited a passion in me to create a business that not only thrives but also champions equality and diversity in the industry.

Business Model: Empowering Buyers and Sellers

What is your business, and what makes it unique in the market?

Our business model is designed to empower both buyers and sellers in the marketplace. We offer our services free to buyers, while sellers can list their offerings on our app for just $1 a month. This affordability is a game changer, allowing more people to engage in the buying and selling process without breaking the bank. One of the standout features of our platform is that users can always access their advertisements through the app, ensuring visibility and convenience. Additionally, we pride ourselves on offering the lowest broker fees in the industry at just $6,500 per signing, which is contract-based. This unique approach not only makes our services accessible but also reflects our commitment to transparency and customer satisfaction.

Key Achievement: Social Media Milestones

What is one key achievement or milestone your business has reached?

One of the milestones I am particularly proud of is reaching 300,000 impressions through social media alone. This achievement highlights the power of digital marketing in today’s business landscape and demonstrates the effectiveness of our outreach efforts. It also shows the growing interest in our services, as more people engage with our brand online. This level of visibility has opened up numerous opportunities for networking and growth, allowing us to connect with potential clients and partners who share our vision.

Future Goals: Leading with Integrity

What are your future goals for the business?

Looking ahead, my ambition is to establish our company as the leader in franchise brokering and sales. I aspire to create a brand that is synonymous with integrity and excellence, specifically as the highest integrity all-women's business brokerage company. My vision is to build a company that is not just made for women but also by women, fostering an environment where female entrepreneurs can thrive and support each other. I believe that by focusing on this niche, we can make a significant impact on the industry and inspire future generations of women leaders.

Staying Competitive

How do you stay competitive in your industry?

Staying competitive in this rapidly evolving industry has posed its challenges. Initially, I found that the industry did not support my ambitions or ideas, which only fueled my determination to succeed. I continuously push the envelope by challenging the status quo and asking critical questions like, "Why not?" Why not lower fees to make our services more accessible? Why not provide the masses with access to mergers and acquisitions? By fostering a culture of innovation and questioning, I strive to find new ways to stand out in the market and better serve our clients.

Advice for Aspiring Entrepreneurs

What advice would you give to aspiring entrepreneurs?

My advice to aspiring entrepreneurs is simple but powerful: don’t stop. The journey will undoubtedly come with its share of challenges and setbacks. You will mess up, make mistakes, and even fail at times, but the key is to keep moving forward. Each setback is an opportunity for growth and learning. Embrace the process, stay resilient, and never give up on your dreams!

Conclusion

As we conclude Sarah Moudry's remarkable journey, it's clear that her passion for equity, innovation, and empowerment is not just transforming her business but also inspiring a new generation of entrepreneurs. By challenging the norms of the franchise brokerage industry and creating a platform that prioritizes integrity and accessibility, Sarah embodies the spirit of resilience that every aspiring business owner should aspire to.

Her story serves as a powerful reminder that success is not merely defined by achievements but by the impact one has on others. As she continues to pave the way for women in business, we encourage you to follow her journey and stay connected. Discover more about her innovative approach at BizLinx AI Advisors, and be sure to engage with her on social media through Instagram and LinkedIn. Together, we can all be inspired by her commitment to creating a brighter, more equitable future for entrepreneurs everywhere.


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William Humphries
  • November 6, 2024

Thanks for sharing. You are a very dynamic person. Much success to you!

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