Premal Patel

With a career spanning over three decades, Premal Patel has established himself as a trusted leader in customer loyalty, personalised omni-media shopper activation, and strategic partnerships across diverse sectors, including retail, agency and financial services. His expertise in understanding consumer and employee behaviour, and driving new thinking in organisational culture has been instrumental in shaping market-leading strategies for some of the world’s most recognised brands.

As the Founder and CEO of TKOP World, Premal spearheads innovative solutions that foster high-impact business growth by helping businesses create better human connections. His visionary leadership has been a driving force in building profitable, strategic partnerships with major global organisations, including Sainsbury’s Group, NatWest Bank, Riyad Bank, Visa, NewDay and American Express. His ability to simplify complex challenges and implement forward-thinking strategies has led to award-winning company cultures and success through high-performing, high-impact teams.

Beyond his corporate endeavours, Premal is deeply committed to coaching, mentoring and social impact initiatives. As a Trustee of The Harrow Academies Trust, he contributes to educational development and leadership excellence, reinforcing his passion for empowering future generations. His dedication to creating better human connections extends to his role as a speaker and board advisor, where he continues to shape the next wave of business culture innovation.

With an unwavering focus on customer-first strategies, business transformation, and operational excellence, Premal Patel remains at the forefront of driving sustainable success and fostering a culture of growth and collaboration.